How Facebook’s “Nearby” Tool Can Help Your Business
Tweet Facebook recently updated its “Nearby” tool, which users can access through their mobile apps. The app will now let users find nearby businesses based on information from their Facebook friends. This can be from recommendations or likes, ratings for businesses and check-ins. People who are looking for a local business can use the Nearby [...]
Promote Business Events on Facebook
Tweet When your business is holding an event, its purpose is usually for one reason- to attract customers. One of the great free ways to market your event is on Facebook. Using Facebook to set up and notify people about your upcoming event can generate leads and increase sales. However, there are some details that [...]
How to Get the Most from Facebook’s Custom Audience Feature
Tweet Facebook has been making a lot of changes that are getting marketers excited, one being the new Custom Audience feature. It presents a lot of opportunities for targeting that can be beneficial to your business. Here is a look at the new Custom Audience feature from Facebook and how your business can get the [...]
Avoid These 6 Common Facebook Marketing Mistakes
Tweet These days, it is important for businesses to maintain an active social media presence if they want to be successful. Facebook is one of the leaders in social networking, making it the main focus for entrepreneurs as they start out in their online marketing strategies. Many businesses don’t realize they are making some common [...]
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Dawn Pigoni, IVAA Member
