As a business, it is always a goal to grow your customer base. Finding new leads for potential customers becomes a priority and developing the right strategies to accomplish this goal is a necessity. One way that your business can reach more prospects is by having a healthy email list.
An email list gives you a set of people to reach out to for marketing purposes. Getting people to agree to be on your list requires a little creativity. Your target audience needs to know that joining your mailing list is going to prove beneficial to them. Many businesses today are reaching out to people through social media like Facebook, making it a great forum to entice more people to sign up for your email list.
Here are five ways that you can use Facebook to start expanding your company email list:
A sweepstakes is a great way to generate buzz about your brand. When more people are talking about you, you will see a larger number of new fans coming to your page to see what all of the excitement is about. Promoting your business through a sweepstakes will not only get people to happily give you their email address, but it also starts a chain of online engagement with potential new customers.
Another way to push engagement and grow your email list is by putting together a contest for your fans on Facebook. A level of competition makes things more interesting and gets more people to interact with your brand. Contests can be simple and using the photo or video format for your contest makes things even more interesting for your followers.
Offer a prize that is relevant to your brand so that you know you are reaching your target audience and not just the people who are eager to win an expensive prize. Remember to always follow the Facebook guidelines when creating a contest too.
Facebook offers a variety of apps that can help your business. The Email Signup app is a good one to get started with. Add this app to your designated app section of your page. It is an easy way for people to subscribe to your email list directly from your Facebook page.
This is a great way for non-profit and advocacy-based organizations to build their email lists. Facebook Pledges have been a great way to expand an email marketing list for businesses. Pledges work to build up an online community of like-minded people who have a goal of making a difference.
Facebook Offers have been an extremely popular way for businesses to reach out to their audience and build an email list. Think about what you have to offer a potential customer: A 20% coupon for their next purchase? A free order of fries at your restaurant? A free estimate for landscaping? A free eBook?
Creating an Offer that will reach your current fans and that can be shared to reach a new audience is a simple, yet effective way to build your email list with people who have an interest in what your business has to offer.
Social media is an excellent tool for reaching your target audience. This is what makes Facebook such a powerful platform to help your business build a healthy email list. You get to interact and engage with potential customers, showing them how beneficial it is to be connected with your business in as many ways as possible.