Are You Making Any of These 5 Common Facebook Marketing Mistakes?

Tweet We all make mistakes as marketers, whether we’ve been doing it for years or only just started out. It’s not hard to make many of the most common mistakes on Facebook, but being aware of what those mistakes are can help you get on the right track and stop the bad habits. Facebook marketing [...]

Do you Know Why the Hashtag Can Be Good for Facebook?

Tweet You have probably seen the increased use of hashtags on your Facebook News Feed lately and wondered…why? This is something that has typically only been seen on other social networks like Twitter, used to denote trends. But on Facebook they can seem awkward and out of place. They are not clickable and they don’t [...]

Amplifying Your Facebook Content

Tweet Facebook has made a lot of changes to EdgeRank over the last few months. Many marketers say that those changes have led to lower-than-average reach with their posted content. This leaves a lot of businesses feeling like Facebook is taking away from the value of the audience they’ve created. In reality, those changes have [...]

The Good and the Bad of the New Facebook Graph Search

Tweet Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get closer to your target audience. The Graph Search is another offering that has the potential to improve your social media marketing strategy. This tool will [...]

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  • Dawn Pigoni, IVAA Member