Building Your Online Network or Tribe
Filed Under networking
When you’re growing a business the most important thing is to place yourself in front of your target market as often as possible. This is one of the most difficult tasks to perform simple because it’s hard to know where they can be found and how to place yourself in front of them in such a way that they’ll want to see what you offer and purchase from you.
The easiest way to make this happen is to build a tribe. It’s the newest way to place yourself in front of your network with permission. A tribe is described as a group of people that are a like in that they are interested in the same things. When you build a tribe that includes your market you’ve all but set up a guaranteed sales for your business.
Tribes are similar to setting up a fan page or group on Facebook. The people within them are there for the same reason and that’s to see what you offer and how you can help them with whatever it is they need.
While it’s difficult to build a tribe based on the ability to find your market, you may find once you get started on this you’ll have the participants sharing your tribe information with others and you’ll begin to see growth. Word of mouth is one of the best ways to grow as the trust factor is there already and you didn’t have to do anything with the new person.
When you decide you’re going to set up a tribe, the best thing to do is decide where these people will come together and then get it set up and ready for them to come. Once you’ve got it set up you’re ready to start inviting people. You’ll want to make regular posts to them so they don’t lose interest in your tribe, but at the same time it’s important not to bombard them with information as well. Set a schedule for your posts and follow it as closely as possible.
Creating a tribe is the best and easiest way to grow your business. When you find people to become a part of your tribe you’ll have an easier time growing your business because your market will already be there to see what you offer.
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Dawn Pigoni, IVAA Member
