Connecting With Your Readers Via Newsletter

Tweet When you started your online business, you knew that you would have to have the traffic to make it a worthwhile venture. With your marketing plan, ideas were already recorded to help that become a reality. Here’s one you may not have thought about: newsletters. They bring the reader into the “know” and that [...]

Dawn’s View: The Importance of Social Media Marketing

Tweet Over the past 2 weeks or so I have been following a discussion on LinkedIn about how  you convince a reluctant small business that social media marketing is important. I have seen many varied and different answers to this question. I was one of those people that as soon as I was introduced to [...]

I Promise . . .

Tweet Do you promise things to your clients and or customers, but never follow through, just as in relationships in your personal life it is important to keep your promises in those “business” relationships that you have as well. Every person has bought at least one product that didn’t do what the advertising said that [...]

Getting to Know ALL about Them

Tweet “Getting to know you, getting to know all about you!” The song lyrics ring in my head.  Most likely they remind you of a romantic relationship, but truly we must know all about our customers, or at least their needs, wants and desires if we are truly going to provide what they need and [...]

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  • Dawn Pigoni, IVAA Member