The Top 3 Reasons Businesses Need to Use Social Media
Filed Under Social Marketing
With the expansion of social media networks, many businesses have embraced them and jumped on the bandwagon, reaping the rewards that come with taking part in social media communities. There are still a lot of business owners out there, though, who are trying to decide whether or not it’s worth the time and effort of taking part in social media.
Some of them are asking:
- Is it really as great as everyone says?
- How do we form our own strategy?
- How do we know its working?
- Can its impact be measured?
- Can we work it into the budget?
Social media is not a fly-by-night trend that is going to be over in the next few weeks, months, or years. It’s a long-term business strategy that every business- from home-based entrepreneurs to multi-million dollar corporations can utilize in order to see a wealth of new customers. By building up large networks, you’ll meet the people who may someday become your biggest clients.
Here are three of the top reasons to get off the fence and dive in with social media:
#1 Businesses Need People
No matter what type of business you’re in- port-o-potty rentals, automotive, health care- you need to have customers in order for your business to be, well, a business. The more customers you have, the more successful you will be. Social media is one of the strongest tools any business can use to build up a huge network of clients. The larger your social network, the more customers you have for your business. Businesses need to have people in order to thrive, and social networking can bring you those people.
#2 The More Things Change…
Everyday, our world is changing, and those changes happen fast! Today, you know exactly what you’re selling, who you’re selling to, and the best way to do it. But how about six months from now? Or next year? In ten years? Social media works in Real Time. Being a part of social networking communities lets you keep up with those changes and adjust your business practices accordingly. You could easily go from selling just one product or service to providing dozens. If your present customers are coming to you for all of their software needs, who says they can’t also come to you later on for, say, video games? Look at your social network as your own distribution center- you can push through any products you choose.
#3 Better Customer Service
Customer service is even more important today and it has to be given to customers NOW. They don’t want to sit patiently on hold while waiting for their call to be answered “in the order it was received.” Customers want their problems dealt with as soon as they realize there is one, and the faster you can help, the better off everyone will be. How you handle a customer’s complaint will speak volumes and determine whether or not you still have their business.
There are tons of reasons why social media should be used by any business, but these are the main ones to keep in mind if you’re weighing the pros and cons of a social media strategy.
What benefits have you seen to your business through social media? Have you noticed an expansion of your client base? What are some of your stories? We’d love to hear about your social media strategies!
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Dawn Pigoni, IVAA Member
