The 3 Most Idiotic Marketing Mistakes You Can Make on Facebook
Filed Under Social Marketing
Facebook is an awesome social networking tool for your business, as long as you are using it the correct way. However, there are many people and businesses out there that aren’t using it right, so they aren’t getting to take advantage of all the perks of being on Facebook.
If you’ve used Facebook at all, you’ve probably seen for yourself some really bad marketing strategies. Or, maybe you haven’t. Either way, here are the three most idiotic moves you can make while marketing your business on Facebook.
1. Revealing a Little Too Much via a Facebook Friend Request:
First, let’s get into the friend request and message. When you are on someone’s Facebook page, and send them a “friend request,” in the box at the bottom left hand corner is the option to send a personal message along with the request. These messages can be quite handy, especially if you don’t know the person. However, it doesn’t mean you need to get all in their face with your marketing.
Here are three bad examples that you can see in the request box:
1. “They say, an opportunity only knocks once, and it’s knocking now. I can help you get to the path of success.”
2. “Join now at ABC Company, we’re making billionaires! www.linktopage.com”
3. “Join me at this site and get paid to network with others! www.signuphere.com”
Ew, right? When you’re using Facebook, it’s there to connect with others, not to shake hands and start recruiting. Think of Facebook more like joining in on a party and a chance to meet new people versus only getting sales.
2. Setting your Avatar to a Promotional Image:
It’s probably not the worst thing to see, but it’s not the prettiest either and that is, using your promotional image as your profile picture. The only thing that says is that you want to make a sale, not a friend. Furthermore, in my experience, those types of accounts only send out a bunch of junk messages and a ton of wall clutter. On the business side of things, I’d rather connect with a person than a sales pitch.
3. Being a Spammer:
Some people detest spammed-out wall posts. I mean, if people post on your account endless promotions, products or services, it would get on your nerves, right? Think about how it may apply to yourself, and don’t do what you wouldn’t want. Comments are great, but it’s not an advertising billboard. These same rules apply to groups and Fanpages too.
So that’s the top idiotic things you can do to completely screw up your marketing business plan. There are probably a lot more than just these three. Spill the beans, what have you found to be extremely annoying on Facebook?
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Dawn Pigoni, IVAA Member
