How Google Can Help Market Your Business
Tweet Everyone knows that Google is a fantastic search engine. But for your business, it can be so much more. It can also be a powerful tool that you can use to market your business and attract even more traffic to your website. In order to utilize Google to its fullest potential, you need to […]
The Rules of Social Media Optimization
Tweet With today’s Internet world constantly evolving, the rules are always changing as well. Social media optimization has taken the idea of search engine optimization and reshaped it to fit into the world of social media marketing. Today’s social web is all about sharing. Sites like Twitter, Facebook and Foursquare have changed the shape of […]
Creating Trust in a Virtual World
Tweet The strange reality of working online is that you are interacting with people you will probably never meet in person. For you to be in a social media world as well as be successful at it, you must build trust with people without ever setting eyes on each other. This takes away the chance […]
Balancing the Line Between Personal and Professional in Social Media
Tweet Before the social media boom, professionals had a strict policy on keeping their personal lives and work lives separate. “Leave your troubles at the door” was everyone’s motto. But in today’s world, social media makes the line between personal and professional appear a little hazy. Everyday it gets harder to pack away all of […]
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Dawn Pigoni, IVAA Member
