How Google Can Help Market Your Business
Filed Under Social Marketing
Everyone knows that Google is a fantastic search engine. But for your business, it can be so much more. It can also be a powerful tool that you can use to market your business and attract even more traffic to your website.
In order to utilize Google to its fullest potential, you need to know about the different tools that it offers for your business social networking needs. When you install these tools into your marketing strategy arsenal, you’ll see an increase in traffic, which will lead to more sales for your business.
Google Sitemaps
The quickest and easiest way to get your site noticed by Google is by creating a sitemap and submitting it to Google in the Webmaster Tools section.
A sitemap is an index of your site. This lets search engines know what kind of content is on your site, gives a description, and gives the relevance of each page on your website.
Google Base
Google Base is like a free classified ad site. Here, you can post very specific content, listing either one item at a time or entering a content data feed.
Using Google Base is great for businesses that don’t have a website, or if your business is offline because it can help generate online traffic.
Google Book Search
Submitting your book to Google Book will allow any potential readers the chance to find out more about your book and what it’s about.
Some writers may be concerned about having their content stolen, either by Google or other people. This is really just an easy way to give your writing more exposure and attract more readers.
Google Checkout
A simple way to boost sales is by starting an affiliate program. You need to be careful, as this can get expensive if you don’t choose your tools wisely.
Google Checkout is a pay-as-you-go tool that helps keep your affiliate program from getting too expensive. Google can show you a long list of sites offering affiliate program management tools that integrate with Google Checkout. Your affiliate program can be automated, leaving you to worry only about promoting it.
Google Local
This is the new phone book. There are millions of business listings available on Google Local. You can submit your business for free. You’re listing will need to be verified by Google, but as soon as it is your business will be added on.
Google Groups
This tool lets you connect with other people who share an interest in certain topics. You can post articles, ads and promotional materials to groups accepting the type of content you write. This is a great way to look for potential customers.
Google Buzz
This product, built directly into Gmail turns your inbox into a social network. Google has been trying to get in on the social media movement and this is a good place to start. The way it works: your current email contacts, including those of clients, will be leveraged to connect you with their social media profiles. Through your Gmail inbox, you can update your status, share photos, and even start conversations. This is definitely one tool you want to add to your social media marketing bag.
Google AdSense and AdWords
This Google tool is a paid program.
With Google AdSense, you can add Google advertising to your sites, which will help you earn extra revenue. AdWords lets you advertise on the Google search engine with a pay-per-click fee. This allows your business to be listed in the advertisement section of a Google results page in about 15 minutes.
Most of these Google tools are free ways to help market your business. Don’t let these beneficial marketing strategy tools pass you by.
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Dawn Pigoni, IVAA Member
