7 Things You Want to Know When Measuring Social Media ROI
Tweet Most businesses today are involved in social media, either relying on a single platform or juggling multiple accounts. But not every one of those businesses actually measures the results from using social media marketing. Without knowing the numbers that your efforts are producing, how do you know that it is even working for [...]
Using Instagram, Snapchat and Vine Apps to Market Your Small Business
Tweet Think about how much time and money businesses spend on 30-second television commercials or small blocks of magazine ads. Is it really any crazier to invest some time in making even smaller and shorter ads to reach consumers? These days, with social media apps like Instagram, Snapchat and Vine gaining in popularity, it actually [...]
Using New Scheduled Tweets in Your Marketing Strategy
Tweet For Twitter Ad users, there is now a new tool that allows users to create a tweet and schedule it to be posted at a certain time and date- Scheduled Tweets. This is a service that has long been offered by third-party services like Buffer and TweetDeck. The Scheduled Tweets tool lets you [...]
Better Ways to Grow Your Pinterest Audience
Tweet Pinterest is still somewhat new for businesses, but it is on the rise as a powerful social media tool. To use it effectively, there needs to be a little bit of strategy when it comes to your brand’s Pinterest account. It is not enough to simply create a few boards and add some random [...]
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Dawn Pigoni, IVAA Member
