4 Ways to Know Your Customer Better
Tweet An important part to making a successful online business is to know who is buying your products. When you understand your customer, you will be able to develop a winning marketing strategy that will boost sales and forge a loyalty between your brand and your customer. Businesses that do not take the time to […]
5 Tips to Expand Your Email List through Facebook
Tweet As a business, it is always a goal to grow your customer base. Finding new leads for potential customers becomes a priority and developing the right strategies to accomplish this goal is a necessity. One way that your business can reach more prospects is by having a healthy email list. An email list gives […]
How to Build an Effective Social Media Campaign
Tweet Social media is one of the best tools a business can use in order to boost brand awareness, increase customer engagement and build long-term loyalty with your customers. If you are not careful, though, social media can quickly turn into a costly waste of time and effort. If you want to see results, you […]
How to Set Up Your Own Content Marketing Calendar
Tweet Content marketing is a huge part of ensuring your business’ success online. If you plan to capitalize on this form of marketing, it’s important that you set up and follow a content marketing calendar. This type of calendar can help ensure that you stay consistent with your content production and posting on your website, […]
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Dawn Pigoni, IVAA Member