Filed Under Social Marketing
Social media marketing is one of the most effective and the most affordable methods to use for any local business. With the new Google Plus Business Pages, you can use many different tips and techniques to get the most out of your social networking for your own company, no matter how big or small.
Here are a few ways that you can optimize your company’s Google Plus page in order to have an effective social media marketing campaign.
Get your profile SEO ready.
Just as you do with your website and blog content, you want to make sure you are including targeted keywords in the description of your business page. You also want to have a single-line description that will pop up when someone hovers over your company name on his or her Google Plus feed.
Get a Google Plus Vanity URL.
Google Plus URLs can be a little lengthy and hard to remember. Go to Gplus.to and you will be able to make a much more memory-friendly vanity URL, which you can use in emails to customers and clients in order to look more professional and to be easier for people to remember.
Use static photos for easy marketing.
You can update your pictures frequently, which means you have an effective and easy way to keep important marketing images in front of your followers. You can have photos of your store, employees or products up at all times.
Use Extend Share to blast posts to other social media.
When you are using Google Chrome for your web browser, you can download “Extend Share” in order to be able to share your Google Plus posts on Twitter, Facebook, LinkedIn, and other social networks. Since Google Plus does not have a way for you to blanket-share your posts, this is a helpful way to keep you from having to manually post to your other sites.
Add some flare to posts with basic formatting.
It doesn’t take a whole lot to take your posts from the same-old, same-old to something that can get a reader’s attention. Use basic formatting tricks in order to add italics, bold some keywords, or strikethrough for emphasis. For bold, you will use *text*. To italicize, _text_. For strikethrough, -text-. With a little creative formatting, you can give your posts headlines and add some dimension to what are usually pretty bland-looking posts.
Get the Google Plus mobile app.
It’s so nice to have the ability to use social media on the go. This is especially true for businesses that use social networks for marketing. Google Plus has a mobile app that you can add to your iPad or iPhone, as well as other smartphones and tablets. You don’t have to be tied to the desk in order to keep tabs on your Google Plus feed and update your status.
Google Plus is definitely starting to become a contender in the social media marketing game for local businesses. It is simple to use and can bring you great results.
What do you like best about the new Google Plus business pages? What are some changes that you would like to see in the future? Share with us!