Filed Under Social Marketing
Businesses and individuals are always looking for new ways to increase their number of followers on Twitter. Most ways involve nothing more than paying a fee and seeing an extra 1,000 followers added on. That’s okay, if all you’re interested in is having a higher number. But if what you really want is a greater number of quality followers, then you are going to have to put a little bit of extra effort into it.
This is where using a tool like Twitter Chat is valuable. While that means you have to work a little to earn more followers, it is also an enjoyable way to do it, so don’t get discouraged. It is an organic way to grow your following by interacting with people who share your interests.
What is a Twitter Chat?
A Twitter Chat is essentially a group discussion via Twitter at a set time centered around a specific topic. Select a topic that most people are ready to discuss. This could be about a current event, like the Oscars, or an interview with an industry professional who agrees to answer questions and share their knowledge.
If you’ve never participated in a Twitter Chat, you can join a few before setting up one of your own to get an idea of how it works. You can find listings of upcoming chats on Google Docs or search with hashtags on your Tweetdeck or Hootsuite app.
What does it have to do with business?
By hosting or sponsoring a Tweet Chat, you will see a lot of interest being generated about your account. As a sponsor you can post one or two promotional tweets during the discussion, which participants may retweet as a courtesy.
The more chats you have, the more people will start to identify your brand as it relates to certain topics.
Why use Twitter Chat?
When you take part in a chat as a representative of your brand or as a sponsor, you will see more people following you who have an actual interest in your niche. You can get more mentions when you invite influencers from Twitter to join your chat and strengthen your connections with them.
How to participate?
Decide on a time and date to hold your chat. Choose the hashtag that is related to your chat.
Spread the word about your upcoming chat to as many people as you can and ask them to share it with others.
A moderator may be assigned to ask questions, welcome participants and help maintain the flow of the chat.
Use the hashtag when asking a question or giving a response.
DO NOT use a Twitter Chat as an opportunity to plug your products and services.
Growing your Twitter following can help you become an authority in your niche. When you have quality followers who share your tweets and engage with you, you will see higher numbers for your brand as well.
You can connect with industry leaders and other influencers when you participate in and start up chats centered around relevant topics. Using Twitter Chat to grow your brand can be a fun and valuable way to increase your notoriety and find more followers for your business.
Have you participated in Twitter Chats? How have they helped your brand?