Be the Expert Via Social Bookmarking
Filed Under social bookmarking
Who wouldn’t want to be viewed as an expert in their field? It can mean more traffic, more sales, more credibility and greater visibility. Your readers and social bookmarking sites can help you there.
When you find something that you love to read, you want to tell everyone. You also want to be able to find it again if you needed to. That is part of what a social bookmarking site is all about.
When you provide good quality content, your readers are happy. They are sometimes so happy that they will bookmark your content on their favorite social bookmarking site.
There are bookmarking sites for just about everything. Readers can tag content, videos, pictures and more. You can create your own account with these sites and add icons to your blog or website content pages.
The sites don’t copy your content but index a link to it when someone bookmarks it. The bookmarked content or media is voted on by other members of the site. You could even be featured on the front page. That could bring you more readers.
There is one crucial point: Readers won’t bookmark your stuff if you don’t try to build relationships with them. Listen to what readers say in surveys and make changes on your site or to your products. Knowing that they are being listened to is a feather in your cap.
But, don’t stop there. Your readers may be writers in their own right. Endeavor to find to what your readers are interested in. if they have blogs, read and comment on them. Bookmark posts that you find interesting. If you see any of their bookmarked content, leave comments when you vote.
Reply when readers post on your blog. Use your responses to start a conversation with them. It can be as much a fact-gathering mission as curiosity about those who read what you write or buy your products.
When your loyal readers see your stuff bookmarked on a site like Digg or StumbleUpon, they will vote for you. Social bookmarking is one way to drive traffic to your site and help build expert status. Choose social networks that cater to your type of content.
If readers like and trust you, they may be more inclined to use social bookmarking to interest others in your work too. Reciprocate by visiting their blogs or websites and tagging their work. Again, the reader/business relationship has proven to be mutually beneficial.
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Dawn Pigoni, IVAA Member
