Take Interest in Your Readers

When you check the stats you are always looking to see how many unique visitors you have to your website. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, what is it?
Who are you?
Every person [...]

Get to Know Your Audience Via Surveys

Have you ever received one of those surveys in the mail after visiting a store or having a surgical procedure? One of the most prominent questions is “What did you like and what can we improve on?” It is worded differently in each one you receive but the point is that they want to know [...]

Networking: It’s a Social Thing

Whoever said that social networking was no good for business, never tried it before. Giving your readers another arena in which to see you active is one way to build a relationship with them.
Before you begin using social networking, beware. It is highly addictive. There are many advantages for you and your readers.
Social Networks
Have you [...]

Connecting With Your Readers Via Newsletter

When you started your online business, you knew that you would have to have the traffic to make it a worthwhile venture. With your marketing plan, ideas were already recorded to help that become a reality. Here’s one you may not have thought about: newsletters. They bring the reader into the “know” and that could [...]

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  • Dawn Pigoni, IVAA Member