Take Interest in Your Readers

Tweet When you check the stats you are always looking to see how many unique visitors you have to your website. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, what is it? Who are [...]

Get to Know Your Audience Via Surveys

Tweet Have you ever received one of those surveys in the mail after visiting a store or having a surgical procedure? One of the most prominent questions is “What did you like and what can we improve on?” It is worded differently in each one you receive but the point is that they want to [...]

Networking: It’s a Social Thing

Tweet Whoever said that social networking was no good for business, never tried it before. Giving your readers another arena in which to see you active is one way to build a relationship with them. Before you begin using social networking, beware. It is highly addictive. There are many advantages for you and your readers. [...]

Be the Expert Via Social Bookmarking

Tweet Who wouldn’t want to be viewed as an expert in their field? It can mean more traffic, more sales, more credibility and greater visibility. Your readers and social bookmarking sites can help you there. When you find something that you love to read, you want to tell everyone. You also want to be able [...]

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  • Dawn Pigoni, IVAA Member