Using social media is an important part of creating brand awareness. For many of you, though, turning Facebook fans and Twitter followers into actual customers is a bit of a mystery. Each company needs to employ different tactics in order to encourage people to take the step over the line and stop just “liking” the [...]
If you write content for the web, you might think that your readers are satisfied to just keep up with your postings through their chosen RSS feed. While this is true, it doesn’t allow you to make a direct connection with those fans. In order to build a bond with your readers, you need to [...]
When you are using Facebook as a part of your social media marketing strategy, it is important to know how to turn a fan into a super fan. These “super fans” are known as brand advocates. Brand advocates can make a world of difference in your social networking efforts.
First, let’s look at what makes a [...]
You have gotten your social media campaign underway. You’ve built up a healthy fan base and engage frequently with many followers. Now what? Once you have gotten yourself into a routine with your social networks, it is a good time to start focusing your efforts on turning those followers and fans into customers!
The great [...]