An important part to making a successful online business is to know who is buying your products. When you understand your customer, you will be able to develop a winning marketing strategy that will boost sales and forge a loyalty between your brand and your customer.
Businesses that do not take the time to create a snapshot of who their target audience is are missing out on the opportunity to market their products in the most effective way. Knowing exactly who you are trying to sell to makes it easier to develop a content and social media marketing plan that will be the most beneficial for your brand.
Here are four ways that you can start getting a clear picture of who your customer is so that you can develop your business’ best marketing plan:
Gather demographic data
One of the most important ways that you can understand your customer is to put together some demographic research. This includes the age, gender, geographical location, household income and marital status of your target audience. You can also include things like interests and lifestyle.
This information will give you a clearer picture of the person you are trying to sell products and services to. Without that information, you are selling blind. You want to know who is buying your products so that you can create marketing that will draw them in.
For instance, if your products are bought by stay-at-home-moms in their 30s, you don’t want to create content that is only going to appeal to 20-something college students. You want to create content that makes sense for your target audience.
Know what channels they are using
If you are marketing online, especially through social networks, you need to maintain a presence where your audience is spending their time. If the majority of your customers are using Facebook, you want to concentrate a lot of your efforts on there as well. The same goes for Twitter, Tumblr and Instagram.
Know where your customer is going to be online so that you can be there too. If you want to stay relevant with your audience then you need to be in front of them as often as possible.
How are you reaching them?
Look at your website analytics. You will be able to see what web pages visitors spend the most time on and which pages have the highest bounce rate. You can also find out where a lot of your traffic is coming from- Facebook, Google, blogs, and online ads.
When you can see what is working and what isn’t, you can tweak your marketing plan so that it takes advantage of all the best you have to offer customers.
Plan ahead for content creation
Maintaining a good editorial calendar for your content marketing plan will make it easier to stay organized. Know what topics to focus on at certain times throughout the year so that you have a better chance of reaching your target audience.
For example, if you are own a pool maintenance company, it is important to get more content out as the weather starts to warm up and people are thinking about opening their pools up for the season.
To have more success with your marketing strategy, remember that it is vital for you to know who your audience is. When you understand what they want and need, you will be able to target your content specifically to them. If you can answer the questions of your potential customers, you will become the expert they turn to.
How do you get to know your customers better online?