How to Get Bloggers Talking About Your Brand
Tweet These days, word-of-mouth carries a lot more weight with consumers than traditional advertising. According to a Nielsen survey, only 53% of people trust content that a business posts on its blog and website while 92% trust recommendations that come from their peers. For small businesses, that means connecting with community influencers is essential for [...]
7 Things You Want to Know When Measuring Social Media ROI
Tweet Most businesses today are involved in social media, either relying on a single platform or juggling multiple accounts. But not every one of those businesses actually measures the results from using social media marketing. Without knowing the numbers that your efforts are producing, how do you know that it is even working for [...]
Using Instagram, Snapchat and Vine Apps to Market Your Small Business
Tweet Think about how much time and money businesses spend on 30-second television commercials or small blocks of magazine ads. Is it really any crazier to invest some time in making even smaller and shorter ads to reach consumers? These days, with social media apps like Instagram, Snapchat and Vine gaining in popularity, it actually [...]
Using New Scheduled Tweets in Your Marketing Strategy
Tweet For Twitter Ad users, there is now a new tool that allows users to create a tweet and schedule it to be posted at a certain time and date- Scheduled Tweets. This is a service that has long been offered by third-party services like Buffer and TweetDeck. The Scheduled Tweets tool lets you [...]
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Dawn Pigoni, IVAA Member
