Social Media and Email Marketing Makes a Winning Combination
Tweet Alone, social media and email marketing are good tools for any business. Integrating the two together, though, can really light the fire under your marketing strategy. Sure, you want to link up your Facebook page and Twitter feed to your newsletter. It takes more than that, however, to really form a bond with your […]
LinkedIn Groups: The Secret Weapon in Generating New Business
Tweet LinkedIn Groups are probably the least utilized weapon in any business arsenal. When used effectively, they can be a fantastic resource for new opportunities and increasing your brand’s profile. However, as with any weapon used in business, you must have a well-planned strategy. You want to interact within LinkedIn groups so that your business […]
The Importance of Social Networking and Client Communications
Tweet The business of online content production over a variety of platforms can be very rewarding for your business, but it can also be very labor-intensive. Depending on whom you speak and the context in which you discuss it, maintaining an online presence can be beneficial to some but a major nuisance to others. The […]
The Astounding Benefits of Video Content
Tweet With the increasing popularity of websites, like YouTube, that provide free video hosting services, most websites designed with the 2.0 model are promoting the use of video marketing for anyone wanting to draw more targeted traffic to their websites. Videos are no longer tools used only by large corporations for their advertising needs. Now, […]
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Dawn Pigoni, IVAA Member
