Are You Making These Social Media Mistakes?
Tweet Nearly 90% of small businesses network with their customers online, promote services and products and reach out to potential customers. Social media is an essential part of marketing online because there are hundreds of millions of users to be reached. While social networking is one of the most popular ways to market your company, […]
4 Ways to Use More Visual Content in Social Media
Tweet Visual content is rapidly becoming an integral part of social media. Facebook redesigned its entire layout to incorporate more imagery with the new cover photo and Timeline layout. Social networks like Pinterest and Instagram have exploded in popularity over the last year. Smartphones have upgraded to include a higher-resolution camera to keep up with […]
Using Facebook’s Targeting Features for Your Business
Tweet Facebook recently rolled out the new targeting features for posts, which will make a huge difference in the way businesses reach out to their audience. Instead of broad postings to all of your followers, you can now sharpen the focus of each post in order to fit with only a select portion of your […]
5 Ways to Manage Your Google+ Community
Tweet Google+ can play an essential role in your social media strategy, but if you are not managing it properly then you will not see the results you hope for. The time and energy you put into sites like Facebook and Twitter should also be divided into your Google+ community if you expect to have […]
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Dawn Pigoni, IVAA Member
