What does it mean to be Social in Social Media?

Tweet I’m sure that’s a question that has several different answers based on your opinion and what you’ve heard from others. Is there a true and correct answer for it? Probably not, but more than likely you’ll see the same answer over and over if you were to do the research on it. The most [...]

Mobile Marketing Solutions for Small Businesses

Tweet Another powerful social media marketing tool According to Network Solutions and the University of Maryland’s most recent Small Business Success Index (March 2011), small business owners are, for the most part, aware of the wide variety of mobile marketing tools available. The better known mobile marketing activities are promotional text messages that are sent [...]

Social Media and Email Marketing Makes a Winning Combination

Tweet Alone, social media and email marketing are good tools for any business. Integrating the two together, though, can really light the fire under your marketing strategy. Sure, you want to link up your Facebook page and Twitter feed to your newsletter. It takes more than that, however, to really form a bond with your [...]

LinkedIn Groups: The Secret Weapon in Generating New Business

Tweet LinkedIn Groups are probably the least utilized weapon in any business arsenal. When used effectively, they can be a fantastic resource for new opportunities and increasing your brand’s profile. However, as with any weapon used in business, you must have a well-planned strategy. You want to interact within LinkedIn groups so that your business [...]

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  • Dawn Pigoni, IVAA Member