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As a small business owner, it is a given that you should have a blog. Why you wonder? Well, there are a variety of reasons, some of the top being:
- A blog keeps your site fresh with content.
- A blog shows your knowledge of your niche.
- A blog keep your visitors coming back.
When the search engines search your site one of the first things they look for is fresh or updated content. A blog helps you to generate that up-to-date, fresh content on your site.
A blog also gives you a place to showcase your knowledge of your niche. A place for you to share your expertise and valuable information with your readers, giving them confidence in you and helping them in areas that they may need your expertise.
Finally, a blog keeps your readers coming back for more. Once they see that you “know your stuff”, they will want to learn more and more from you.
photo credit: jaylopez