Why Is Blogging Important for Your Website? | Social Media Virtual Assistant - Be Social Worldwide

Why Is Blogging Important for Your Website?

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As a small business owner, it is a given that you should have a blog. Why you wonder? Well, there are a variety of reasons, some of the top being:

  • A blog keeps your site fresh with content.
  • A blog shows your knowledge of your niche.
  • A blog keep your visitors coming back.

When the search engines search your site one of the first things they look for is fresh or updated content.  A blog helps you to generate that up-to-date, fresh content on your site.

A blog also gives you a place to showcase your knowledge of your niche. A place for you to share your expertise and valuable information with your readers, giving them confidence in you and helping them in areas that they may need your expertise.

Finally, a blog keeps your readers coming back for more.  Once they see that you “know your stuff”, they will want to learn more and more from you.

photo credit: jaylopez


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