The Six Reasons Why You Need to Start Marketing on Pinterest | Social Media Virtual Assistant - Be Social Worldwide

The Six Reasons Why You Need to Start Marketing on Pinterest

Filed Under Social Marketing

Pinterest is the newest social media phenomenon and it just hit over 10 million members. In six months, the virtually unknown site saw a 4,000% increase in visits, leading it to become one of the fastest growing websites of all time. In one week alone, there were 11 million hits on Pinterest.

There are still a lot of people who just don’t understand Pinterest. To some, it can seem like just another way to while away your time online. And, to be fair, it really can become addicting.

This is why business owners should start utilizing Pinterest to market their company. It is simple to use and it has been an excellent way to increase sales, provide leads and drive traffic to your site.

We will look at the six reasons why you need to start marketing your business on Pinterest right now!

It’s a master driver (of traffic).

For a fairly new website, ten million users is amazing. With any web-based business, your profits are dependent on the amount of traffic to your website. The more traffic you get, the more leads and sales you can expect to get. With Pinterest, you can easily link users to your own website, boosting your own web traffic.

Research has even shown that Pinterest has been more successful at driving traffic than other social networks, including Facebook!

Users just can’t stop using.

Like I said earlier, Pinterest is highly addictive. It is simple and fun. Users are happy to simply share and find new and interesting things. People are always looking for the latest and greatest and they are steadily using Pinterest to find those things. Because it is image-based, it is faster and more enjoyable for users to scan through.

It’s easy to integrate with your sites and social media.

Pinterest has connected with other social networks. With the new Facebook Open Graph, users will be able to post their new pins to the news feed for their friends to see. That means more people seeing your pins. Right now, Pinterest only links to profile pages and not business pages. To share your pins, you will have to manually share them on your business page.

With Twitter, though, if your Pinterest account uses the same email as your business’ Twitter account, your pins will automatically be shared on Twitter.

You can also add a “Pin It” button to your website or blog like you would with Facebook or Twitter. That makes it easy for visitors to share your products or content with others.

More inbound links with Pins.

What makes Pinterest so great is that every pin has a built-in link back to the source- like your website. Whether pinned or repined, users can link back to your website by simply clicking on the image.

Learn more about what is trending.

Pinterest is the place to go for users who want to see and share what is “in” in every niche. From crafting to fashion, the newest trends and loves are being shared. You can see what your audience loves at the moment, what they are looking for on websites and e-stores. You will be able to use that information to plan your own product placement.

Lookers turn into buyers.

Pinterest has taken out a lot of steps between discovery and purchase. That means more sales for you! Users are more likely to see a product they love, one that is liked and shared by many others, and be ready to buy it right then. This is even more effective than a tweet about a product.

Pinterest is going to shake up the way you market your business. This social network has really grown into a fantastic marketing tool, so don’t wait to get started on it yourself.

Have you started using Pinterest? What benefits have you noticed? Have your results been positive? Share with us!


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  • Dawn Pigoni, IVAA Member