Social Media Works for Small Business
Filed Under Social Marketing
Social Media, you hear about it everywhere these days, from the news, to on the radio, to even on regular television shows. People are talking about it and that means that it is worth spending time on if you want to be a part of “word of mouth marketing“, which is one of the strongest forms of marketing around. This is what social media allows the business owner to take advantage of, the social aspect and the “word of mouth marketing” that online can reach farther than ever before. 
Social media works well for us as small business owners because it allows us to reach a broader span of people faster and easier than ever before. Never before were you able to make friends with someone half way across the world in a matter of minutes or chat daily with colleagues in several different states daily. But, now in the age of social media using Facebook, Twitter and other social media sites you can do this and more daily.
The benefits that this provides for you and your small business are numerous and worth investing your time and effort in. You truly have to engage and be a part of these communities however if you truly want to make them work for you. So be willing and ready to spend some time networking, getting to know others and generally “socializing” and you will begin to see the benefits that it can bring for you and your business.
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Dawn Pigoni, IVAA Member
