Filed Under Social Marketing
Promoting your business doesn’t have to be costly. This is the third in a series of posts here on the blog that will give you great ideas for promoting for FREE! Today we’re looking at videos.
You can create your own video using computer software found on your laptop and desktop. If you have a webcam or a USB connection where you can hook up a webcam, you are well on your way to being a video star!
Since you are the business owner, who can tell your story better than you? Stay front and center in your videos so that listeners will know who you are and what you have to say. Here is where you can showcase your expertise.
If you need some help, check out YouTube. There are thousands of videos available for Internet visitors to watch. As soon as life events occur, people are creating and uploading video footage to YouTube for mass viewing.
Ideas for Your Videos:
Create videos of you using your products and showing how they work. Even with pictures of products on a website, it can be hard to imagine them in action. With how-to videos on your site, no one will have to worry about that.
Teach via video. If you love to teach, then concentrate on creating how-to videos. Show how you craft a doll, put together a podcast presentation or go about researching keywords.
Take a few test runs. See how you look, how your voice sounds and what the best presentation for your video is. Your best response will be to a voice that is relaxed and conversational. Avoid big words if smaller ones will get the meaning across just as well.
Experiment with your footage. Use editing software to delete mistakes and splice together the good scenes. You don’t want the camera to swing from side to side making the audience feel like they’re on a rocking boat. You also don’t want the images to be too dark so that no one can make out what is going on. It takes practice to get things just right, but it won’t take long. On the other side of things, don’t be so picky that you never publish the video anywhere.
Don’t forget to advertise. Somewhere in your video, mention your website. Not only mention it, but also include the link in black and white so others can enter it and jump right on to your website.
You’ll soon have new visitors to your site thanks to your videos.