Filed Under Social Marketing
Once again, Facebook is preparing to initiate a new tool in order to enhance users’ social networking experience. Now, instead of making a conscious decision to click on the “Share” button on a blog or website, Frictionless Sharing on Facebook will automatically post viewed content on a user’s wall once it has been enabled.
So, what does that mean for you? Consider this: Facebook has over 750 million users, a number that continues to grow daily. If you’ve been on the fence about the benefits of Facebook as a tool for driving more traffic to your website, hurry up and get off it.
You might think that the social network doesn’t cater to your target audience but it will surprise you to know that, according to a study by the Pew Research Center, nearly two-thirds of Americans are using social media sites. More than 60% of those users are over the age of thirty-five.
With those numbers, it would be more surprising not to reach your target audience. People from all walks of life and with a broad spectrum of interests are connecting through social media. Making changes that help streamline the sharing process means more traffic coming your way.
With this upcoming change, it’s important to ensure your website is ready to draw more traffic. Here’s what you need to do to maximize the impact Frictionless Sharing will have on your site:
Make Sure Your Content Is Share-Worthy
You probably follow a fine-tuned formula when it comes to your content, making sure that you have an exact 2-4% keyword use and that its search engine optimized. That technique may work with search engine spiders, but it doesn’t exactly whip readers into a frenzy of excitement.
It’s important to include these techniques in your writing, but it’s even more important to have content that is interesting and engaging. You don’t want to sound like a page from the encyclopedia. You want your readers to enjoy reading your content. You want to be informative, but you also want to use a conversational tone with your readers. This will keep them coming back repeatedly, which in turn will post your content on their Facebook wall each time they visit your site. When their friends see your pages popping up on the feed, they will be more inclined to check you out for themselves.
Amp Up Your Connectivity
It has been drilled into us that the key to connecting on social media is using a few select niche keywords in order to find potential readers. Then we draw a line in the sand that shows how far we need to go before we can stop putting in too much effort- 2,000 fans, 3,000 followers. After that, it’s all downhill, right? Wrong. Social media is a vast, hilly landscape. If you expect to stop making an effort once you’ve crossed your line in the sand, you’ll be missing so many more opportunities to make worthwhile connections.
The introduction of Frictionless Sharing on Facebook is going to make your reach even wider. Visitors to your site won’t have to think about clicking on the “Share” button once they enable this feature. Just going to your webpage will post a link on each visitor’s wall. Before you know it, friends of friends of friends will be introduced to your fabulous content.
Don’t limit your possibilities out of the mistaken belief that it only takes a little effort to reach a multitude of readers. You have to put your whole self into it in order to get the results you want to achieve.
Are you ready for the possibilities that are coming with Frictionless Sharing? What changes have you made to be more engaging with your readers? Share with us!