Filed Under Social Marketing
Many businesses are beginning to include Pinterest in their social media marketing strategies. What started out as a unique way for users to share and discover new and interesting things from around the Web has turned into an excellent way for businesses to introduce their products and generate interest in the brand.
As a business, you can share images of your products that are automatically linked back to your website. You can see fast results when you begin marketing with Pinterest.
Here are five ways that your company can use Pinterest to increase your online presence and reach a wider audience.
Create a Pinterest Business Account
Pinterest now lets users add an “About Me” to their profile. As a business, you can use this to give people more information about your company as well as a link to your website. Include a description that includes your keywords. The keywords in your profile will help you be noticed by search engines. Including the link to your website will make it easy for users to find you online.
Create Targeted Pin Boards
Create a board for each section of your business. For example, if you have an online jewelry shop, you can create a different board for earrings, bracelets, necklaces, rings, etc. This makes your inventory easy to browse and share. If you are a photographer, you can create different boards for each category from your portfolio, like weddings, family, senior portraits, and landscapes.
Pin Stunning Images
If you want your pins to be noticed by more users, you need to use visually appealing images. Products should be photographed close-up to give the most details. The more attractive the image, the more people are going to share your pins. You also want to add the “Pin It” button to your website next to the picture for each item so that visitors on your website can easily pin the item on their pin boards.
Use Keywords in Your Board Titles
Pinterest users can use the search feature to find pins in certain categories or of specific items. When you create your pin boards, make sure you are using your keywords in the title and the description of each board. Choose keywords that are searched for often. These will help users find the images on your pin boards and from there your website.
After you have put together your own visually stunning and keyword-rich pin boards for your products, spend time creating pin boards of other users’ pins as well. The Pinterest social network is based on the idea of sharing, so it’s important that you are not only doing self-serving activities. Pin items from some of your favorite blogs and online stores. The more pins and re-repins you add, the farther your reach will extend. Treat Pinterest as the community it is and you will see excellent results from your efforts.
Pinterest has grown a lot in recent months, turning into one of the fastest-growing and most popular social networks online today. If your company is not already using this platform, you could be missing out on thousands of new customers.
It is no longer a site that is only for swapping favorite recipes, craft ideas and funny e-cards. It is a unique way for businesses to interact online and spread awareness of the brand.
Have you started using Pinterest in your social marketing strategy? What results have you seen since you started using Pinterest for business? Share with us!