What is your Social Proof?
Filed Under social media
What is Social Proof? Basically, social proof is also referred to as social influence. Examples of this can be seen when individuals are unable to make a decision, and they follow the behavior of others around them that they think to be more knowledgeable about the situation. To make it a little easier to understand, it is when we follow the actions of others because we think they are better qualified to make a decision.
Okay, so now that you know what social proof is, how do you gain it? There are a few ways to gain social proof. In the online world, there are some different things that you can do to build your social proof. If you have a blog or website that has many followers, you should display your statistics. The more followers and/or subscribers that you have, the more you will gain. When people see that you have thousands of followers or subscribers, they will automatically think that your site is worthwhile because so many others read it.
You should also display rankings, if they are high, badges, and links to interviews. Rankings can be helpful because they help to establish your “authority”, so to speak. When others visit your site and see that you have a high ranking, they are more likely to read your content or even subscribe. Badges are helpful because they let others know where you can be found, and how important others find your information or product. Lastly, interviews can be very helpful. If you have done interviews and have the links to them, post them. The more publicity that you appear to have the more attractive you will become to potential readers.
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Dawn Pigoni, IVAA Member
