Utilizing Social Media Marketing
Filed Under social media
Are you just getting started in the online business world? Are you ready to start promoting your business or website online via social media marketing? Here are some basic ideas that your social media marketing should contain:
Content. You may have heard it said, “Content is King”. In the world of social media this is true. You want to provide high quality content and lots of it in order to adequately spread your message and get yourself heard. This will also help to establish yourself as an expert in your niche. There are several ways that you can generate and use content.
Blog. This is one place you can showcase the content. A blog puts you in touch with your readers, allowing you to interact with them through the comments and a place for them to get used to you and your writing style as well as learn from you. You can provide everything from journal like entries to give them a peak into your life, to how to articles to help them see you as an expert, to using it for asking questions of and polling your audience.
Write and Submit Articles. Just another step in the process and another way to use the content that you generate. Article marketing is one of the top ways to promote your business. It must be done often and done well to work, but it is a powerful tool in the grand scheme of things.
Free Reports. Yes create them and give them away. This is a great way to build a list. You give the report away to those who sign up for your mailing list then you have their names and email addresses and a way to keep in touch with them and share information with them.
Paid Reports. A natural next step is to create a report that is of high quality and something that is going to provide a solution to a person in your target market’s problem or meet a need that they have. You will have learned about this person’s problem or need from the previous items which mentioned, such as through a poll you placed on your blog.
Check back next week for more ways to utilize social media. This should give you a good start. If you are not using some of these ways, why not make today the day you start?
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Dawn Pigoni, IVAA Member
