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Facebook is one of the top 5 social networks for use in business. So, how can you make Facebook work smarter for your business. The key is in separating your business and personal life on Facebook. It is best to use a Facebook fan page for your business rather than a personal page. The benefits are good too. They include:
No limit on fans. The personal accounts on Facebook limit your friends to 5000, but there is no limit on Fan pages.
You can email your fans through Facebook. You can simply and easily email everyone who has become a fan of yours. It is a great way to communicate with them and share news and happenings.
Indexed by Google and visible to everyone. Unlike your personal page which you can actually hide, and might want to, with a Facebook fan page it is indexed and visible to all which makes it easier for people to find you, and with a business this is what you want.
Can have fan page for multiple companies. You aren’t limited to one like with your personal page, you can expand and grow as you add multiple businesses or projects to your plate, you can share those on Facebook.