Filed Under BeSocialWorld
This is going to be a two part blog series on getting more interaction and reaction on your blog. If you’re like me you spend a good bit of time, creating topics for your blog, writing them and posting them. Therefore, you want some reactions or at least some interaction for your efforts right?
Let’s first establish what those two things are:
Interaction: This is probably pretty straightforward. We have created a blog and we have a place for comments…but sometimes that place is pretty lonely place. And even if we see plenty of visitors coming in when we review our stats, NOBODY seems to want to talk. This guide includes some great strategies to get your readers to speak up.
But even if they speak up, one key thing to remember is having people talk is not what it is going to make you more money. People commenting on your blog DOES help your credibility and makes for much more interesting reading that people will share and want to come back to, but it doesn’t put money directly into your pocket.
That’s where REACTION comes into play.
Reaction: When writing sales copy for our products, we have always been taught to include a “call-to-action”. In other words, we have to tell people what we want them to do after reading our information. Whether it is to sign up for a free sample, buy a product or sign up for a mailing list, it doesn’t matter. The point is, you want them to do SOMETHING and you have to tell them to do it.
Your blog isn’t really any different. Ultimately, you want them to take some action that will translate into more subscribers, customers, etc. And no, I’m not saying that you should do a hard sell in every blog post. Of course not! Your blog is a relationship-building medium where often you will post without any call-to-action at all, but if every post you make is missing a call-to-action…I’m afraid it’s going to be hard for you to make your blog work as a marketing tool.
Check back next week for tips on getting your readers to “interact” and “react” . See you then!