Think about how much time and money businesses spend on 30-second television commercials or small blocks of magazine ads. Is it really any crazier to invest some time in making even smaller and shorter ads to reach consumers? These days, with social media apps like Instagram, Snapchat and Vine gaining in popularity, it actually makes a lot of sense.
These apps allow you to post short videos and photos to engage with customers about contests in real-time, leaking a sneak peek of a developing product that you’re about to launch or a short-lived promotion. It’s a win-win for your business and your audience. You get the opportunity to interact and engage with followers and consumers in a unique way.
If you are looking for a new tool to add to your social media marketing strategy, here are some things you should know:
Figure Out Your Audience
If the majority of your consumers are older adults who don’t even have an Instagram account, let alone Snapchat or Vine, then this marketing plan might not work for your business.
On the other hand, if your business is popular with the younger crowd, then this might be just what you need to give your business a new method for reaching that target market. Do your research and see what social apps your fans are using. Are they posting Instagram shots often? Then this could be the open door you have been looking for.
Add the Personal Touch
With Snapchat, the video and images are only available for a brief time. After that, it’s gone for good. That means you only have a small window to make a connection with your audience. It should be your goal to make the person on the other end of that app happy and gain their interest. In this way, you are working to build a strong brand loyalty.
Maximize Sharing with Instagram and Vine
If the rapid-fire action of Snapchat doesn’t seem like a good fit for you, that doesn’t mean you have to miss out on some of the benefits of apps like Instagram and Vine.
Using these apps to make short behind-the-scenes videos and photos is still an excellent way to make a unique connection with your audience. Your customers want to see what goes on when you make those sweet dog tutus or funky Christmas ornaments, so capture a short video and post it so they can have a look. The bonus is that your followers can share your images and videos so you are gaining even more reach than just your direct connections.
As social media evolves, so do the many ways and means of reaching out to your followers. With attention spans decreasing, it is a good idea to keep your marketing attempts short but impactful. Using the latest apps like Vine, Snapchat and Instagram are great tools for businesses to make quick connections.