Tips for Advertising on Facebook
Filed Under Social Marketing
You can use the traditional methods which include your own work. These would include advertising your business on your profile page and your fan page. You can also advertise on other fan pages or groups you’re apart of. If these pages allow advertising it will be made known on the main page or on the information tab.
You will need to be very careful when you advertise on your own. If you don’t follow the rules you will be band from the page and they’ll label you as a SPAMMER. This is damaging to both you and your business. It doesn’t take much to read and obey the rules set up by the owner, but it takes just a few seconds to go against those rules and lose your privileges.
If you choose not to advertise on your own, you can hire a company or an individual to do this for you. Most times these companies not only offer the services but they offer consulting services as well. This makes it even better because they’ll review your business and tell you what you can do to make Facebook work for you.
Advertising through a company will include posts for your profile and fan page. They may also include sponsored ads. Those are along the right side of each page and are specifically geared toward your niche market. Facebook offers very specific and targeted ads which make it very easy to reach your market even if you’re looking for local traffic.
Your business must be placed in front of your market on a regular basis in order to see growth. Facebook is one of the best ways to see growth when you advertise through this platform.
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Dawn Pigoni, IVAA Member
