Filed Under Social Marketing
LinkedIn, like all social media sites, is constantly evolving. It’s not just a site where you can post your résumé as bait for companies that might be interested in hiring you. It provides a way for you to network and engage with other professionals in a wide variety of industries. And just as you can with the other leading social networking sites, LinkedIn is shaping up to be an excellent tool to use when promoting your business and the services you offer, or boosting your notoriety as an expert in your field.
Since LinkedIn is a horse-of-a-different-color when it comes to social networking, it’s important to understand and explore the unique ways you can promote your business through it. Here are seven of the best ways you can get started with LinkedIn and utilize a new tool in your business marketing arsenal that many companies tend to overlook.
1. Build a Company Profile. A company profile on LinkedIn is like a fan page and personal page combined. You’ll want to include a description of your company, the services you provide, your level of expertise, number of years in the business, and contact information.
2. Take part in Groups. Right now, you can be a member of up to 40 different groups on LinkedIn at one time, so be selective about which ones you choose to be a part of. Contribute to the discussions by giving thoughtful insights and feedback. With each post, your photo and name will be included, as well as any information you include in your signature, such as your business information. You’ll be pleasantly surprised by how many leads you’ll get when you start becoming a regular contributor.
3. Answer some questions. LinkedIn Answers is a great way to show off your knowledge and let the community know you’re an expert in your niche. You’ll also be reaching an audience of people who are interested in your business, which could mean more clients. People will pose questions and you have the opportunity to answer them, and over time you’ll become the go-to person for answers in your field.
4. Get recommendations. Nothing speaks louder than a recommendation. When a customer or former employer, employee or coworker, gives you a positive recommendation, it’s like getting a vote of confidence. Potential clients will be more eager to work with someone who comes highly recommended than a business that no one has anything to say about.
5. Create buzz. Self-promotion is a big part of internet marketing and with that comes the responsibility of maintaining your reputation. LinkedIn’s Company Buzz allows you to keep track of the good, the bad, and the ugly things being said about your company on LinkedIn as well as Twitter. This enables you to respond quickly when any negative comments creep up.
6. Post job opportunities. What’s one way you can tell a business is doing well? They should be hiring! So, by advertising the fact that you are in need of some more talented people will tell others that you’re having some success. People are drawn to successful businesses more so than those that are not.
7. Create ads. You can generate a targeted advertising campaign for your business with LinkedIn DirectAds. This is an excellent way to reach other professionals and company decision makers. You can specify your audience geographically, demographically, and by industry.
Are you using LinkedIn to its full potential? In what ways have you used LinkedIn or other social media to boost your business marketing? Tell us what you’ve found works the best and the least for your company!