Filed Under Social Marketing
In our normal, everyday lives, we put a lot of energy into getting noticed by people we want to get a little closer to. When it comes to our business-selves though, many of us don’t take the time to make sure we’re doing everything we can to be more attractive to our customers. Sure, we flash around our pretty logo and make sure our websites are drool-worthy. But are we really doing everything we can to get our customers excited? Customers want to be wowed. They want you to put on a show for them and do things that will keep them coming back for more.
If you’re ready to go all the way for your customers, here are four things that really get their motors running. If you want to keep your customers loyal, these are the things you need to do:
When someone makes the effort to reach out to you, it’s important to follow-up with them as soon as possible. No matter how they choose to communicate, phone call, email, or social media, they all expect a prompt reply. Would it surprise you to know that over 60% of businesses don’t respond to emails from customers? Showing your customers that you value their time enough to get back in touch with them is a real turn-on.
Giving up the Goods
Who doesn’t love being showered with gifts? In every personal relationship, the two partners will give and receive presents. In your business relationships, your customers are giving you the gift of being loyal, and yet many companies fail to bestow gifts upon them. This is, in the words of Ms. Julia Roberts, a big mistake, big, HUGE. Giving your customer a little gift as a token of your appreciation is an unexpected treat that will endear you to them even more. It doesn’t have to be anything huge, no jewelry or a dozen roses. Send them a free book, a coupon good for a free item or a discount on their next purchase. It’s the little things that draw your customers closer to you.
Keeping It Clean
Nobody wants to snuggle up with a messy person, and no customer wants to spend a lot of time with a disorderly website. Forget about having a lot of flashy graphics and links that lead to nowhere. You want your website to be neat and orderly. If you have a brick-and-mortar store, you want it to be clean and well-organized as well.
The Morning After
Nothing makes a customer feel respected like having your company follow up with them after they make a purchase. Many businesses aren’t in the habit of checking in with their customers to make sure they’re satisfied with their product or service. Wouldn’t it make you smile if the hotel you stayed at on vacation sent you an email thanking you and inquiring about your stay? If the restaurant you dined at last week contacted you to ask about the service and if you enjoyed your meal, wouldn’t it make you feel all warm and fuzzy inside? The more you show your customers that you genuinely care about what they think, the faster word will spread about your excellent skills.
Customer service is all about building loyalty. Focusing on their wants and needs will bring you and your customers closer together, ultimately building a stronger bond between you.
What things have you done to win the hearts of your customers? Let us know!