Q&A Sites Can Build Your Online Influence and Reputation

Question and answer sites are one of the most overlooked tools that a business could be using to engage customers. Utilizing these types of sites, like Yahoo Answers, can bring more traffic and potential users to your own website and social media sites.
These answer sites allow people from various demographics to post questions about any [...]

What does it mean to be Social in Social Media?

I’m sure that’s a question that has several different answers based on your opinion and what you’ve heard from others. Is there a true and correct answer for it? Probably not, but more than likely you’ll see the same answer over and over if you were to do the research on it.
The most popular answer [...]

Social Media and Email Marketing Makes a Winning Combination

Alone, social media and email marketing are good tools for any business. Integrating the two together, though, can really light the fire under your marketing strategy.
Sure, you want to link up your Facebook page and Twitter feed to your newsletter. It takes more than that, however, to really form a bond with your customers. You [...]

How to Use Ning to Create a World for Your SMB

With so many social media sites like Facebook, Twitter and LinkedIn out there, why would someone want to take the leap of creating their own? It’s simple: when you own the social media community, your business brand becomes front and center! You are the one who is in total control of the content and everything [...]

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  • Dawn Pigoni, IVAA Member