The Rules of Social Media Optimization
With today’s Internet world constantly evolving, the rules are always changing as well. Social media optimization has taken the idea of search engine optimization and reshaped it to fit into the world of social media marketing.
Today’s social web is all about sharing. Sites like Twitter, Facebook and Foursquare have changed the shape of Internet marketing. [...]
Balancing the Line Between Personal and Professional in Social Media
Before the social media boom, professionals had a strict policy on keeping their personal lives and work lives separate. “Leave your troubles at the door” was everyone’s motto.
But in today’s world, social media makes the line between personal and professional appear a little hazy. Everyday it gets harder to pack away all of our personal [...]
Top Ten Best Social Media Tools to Use Everyday
We all know that social media is a fantastic way to market your business and boost your brand power. When you start marketing your business through various social media outlets, it’s very important to keep up with everything so that you can gauge just how effective your marketing strategies are.
To help keep you on track [...]
Tips for Balancing Facebook and Twitter
Social networking is an important part of your business. It’s a good way to grow and meet new people. These people could become customers or they could be other business owners that could help you grow.
Two of the most popular social networking sites would be Facebook and Twitter. These two sites are also the top [...]






















Dawn Pigoni, IVAA Member