Connecting With Your Readers Via Newsletter

When you started your online business, you knew that you would have to have the traffic to make it a worthwhile venture. With your marketing plan, ideas were already recorded to help that become a reality. Here’s one you may not have thought about: newsletters. They bring the reader into the “know” and that could [...]

Offer Coupons to Increase Your Traffic for Free

In today’s economy, people are always looking for businesses who give them a break on prices. There are ways to give customers and potential customers a helping hand on your website without putting yourself in the poor house. One such way is to offer coupons.

We shop at the grocery store with coupons. Retail stores offer [...]

Back to the Basics of Social Networking

With a New Year you may be looking to add social networking to your business marketing strategy, but maybe you’re still wondering what it is all about.  Let me see if I can explain the “basics” of social networking.
People use social networking as a means of “gathering” together virtually.  They want to connect with others [...]

Social Media Areas for Strategy

In our last post, “What’s Involved In A Social Media Strategy?” We covered why a social media strategy was important and the areas that a strategy could be developed for, in this post we’ll cover those areas specifically.  They include:  social bookmarking, blogging and commenting, social networking, forum participation, writing and submitting articles and developing [...]

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  • Dawn Pigoni, IVAA Member