This is the first in a series of posts on video marketing. In the every changing world of social media we are all attempting to put our best foot forward. Many times this can mean doing things that are “out of your comfort zone”. Many business owners are afraid to put themselves out there, especially on camera, but in a YouTube generation you must be willing to show your face on video and be “real” with your audience as it is a wonderful way to market your business. They get to see the “face” of the company and can almost instantly be likely to know you, like you and trust you.

If this wasn’t enough, there are other benefits as well:

1) The Like-ability factor. There’s just something about video that makes people resonate with you, connect with you and LIKE you. They get to see your facial expressions, connect with your voice, and hear your passion. Allow video to help your audience LIKE you.

2)  Super SEO. Google and other search engines love video and will help you quickly and easily be found on Google.  A simple search can help them locate your video quickly.

3)  Expert Status. A video can help you to be seen by others as an expert.  Videos are watched by thousands of people online weekly.  You want your face to be the one that they see when searching for the topic in your area of knowledge and expertise.

4)  Reuse your content. Say you’ve written an article or blog post recently.  Did you know you can flip on your camera, and record yourself audibly saying the same content and reuse your content.  There are people out there in your target market who prefer to watch you on video than read your article, you want to reach those people.

5) Go to the masses. Video is very popular it can help get you in front of the masses of people out there who are watching videos quickly and easily.  It is definitely worth your time to create videos and upload them to sites such as YouTube.

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Social media is a very useful way to market your business, but you must remember that it is not the end all be all to marketing your business. You should still be utilizing other strategies including list building and email marketing campaigns. Allow the two to work together, using multiple ways of marketing after all is a good thing. You want to make it appear that you are literally everywhere all at the same time. After all, research shows that it takes someone seeing your message 7 times before they take action on it.

That proves that you shouldn’t just Tweet something or post a Facebook message, but you should also utilize your email list as well. You can also make your email marketing part of your social media campaign. You can do so by:

1. Adding an RSS feed to your site. Use Feedburner and your feed can be delivered via RSS through a reader, or via email.

2. Add your RSS feed to your newsletter too. A great way to keep your reader’s coming back to your blog.
3. Add a refer a friend script. This gives your readers the ability to share your content with others. After all you want someone else tooting your horn for you right?

Make these two very good marketing tools work together, utilize social media along side email marketing and you are sure to see results.

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