Social Networks = An Ad in the Local Paper

Using social networking is like putting an ad in the local paper, yet it is so much more than that.  Social networking literally broadcasts your message to the masses.  Not just local, if you have local followers but global if you have followers from other countries. 
Social networking unlike the local ad in the paper [...]

Build Those Relationships

How do you build trust with others? You get to know them and find out what they are all about. It is easier to do that face to face, yes, but it can also be accomplished in cyberspace if you are willing to work at it. But, why do any of that anyway?
Building relationships with [...]

Get to Know Your Audience Via Surveys

Have you ever received one of those surveys in the mail after visiting a store or having a surgical procedure? One of the most prominent questions is “What did you like and what can we improve on?” It is worded differently in each one you receive but the point is that they want to know [...]

When is the Best Time to Start a Social Media Strategy

If you have a business or you’re starting a business you may be wondering, “When is the best time to start a social media strategy?” or you may be thinking, “Am I too late?” or “Is my business even big enough to get involved?”  All of these are valid questions and what I hope to [...]

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  • Dawn Pigoni, IVAA Member