Let’s face it, Facebook has a lot of applications that are inevitably a waste of time.  However, there is at least this one that I highly recommend.  Networked Blogs allows users to pull in their blog posts to their Facebook page and fan pages allowing you to automatically share your blog posts without having to do all the extra work of coming to those pages and copying and pasting the links.  It is all automated once you set it up and then allows others to share your blog as well, creating for you a “network” of readers. 

It even creates a thumbnail of your blog so that Facebook readers can not only read your posts but “see” them as well.  It also allows others to find you if they are searching for the topics that you blog about, promoting you even more.  It truly is worth the few minutes it takes to set up in Facebook.

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When you check the stats you are always looking to see how many unique visitors you have to your website. To see those numbers go up every month, you need a method for attracting new readers. This same method will also keep current readers coming back for more. So, what is it?

Who are you?

Every person wants to know that they matter to others. They can matter to their families, friends and even the people they do business with. Why do you think barber shops and hair salons are so popular? The business is based on delivering a finished product AND building a relationship.

As an online business owner, you readers want to know that their presence matters. They have come to you looking for something. Again, what is it?

It would be naïve to think that each person that visits your website or blog is there because of you. They may not have known your name before they clicked on your link in the search results. After they leave your site, they many never remember your name again unless you do something to change that.

What do you want?

You have interests. You started your online business because of an interest or a passion for something. Your readers also have passions. The informative content that you supply could be the final link to someone realizing the dream of entrepreneurship, home ownership or even buying a new car. The best way to find out what you readers want is to take an interest in their likes and dislikes.

Now, your website is about the business that you are building, but knowing something about the people who are getting you there can help your business to evolve. For instance, you may provide information about how to stay organized in business and in life, but the majority of your readers are interested is personal coaching. Starting a personal coaching line of products will meet their needs in a new and more focused way because you took the time to find out about their interests.

How do I help you?

Here are a few ways that you can get in touch with your reader’s interests:

• Surveys
• Offer contests for guest blogging spots
• Create a “reader spotlight” or a “customer spotlight” on your website
• Send out feedback emails with purchases

Readers have interests too and they are important for you to know. Now that you know who your readers are and how you can help them, use those tools to find out what they want. Then, give it to them! You’ll see an increase in readers, customers and sales because you took the time to find out what they needed and provided it to them.

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