Many small business owners question whether or not Twitter, a social networking tool can really benefit them.  They just don’t get it.  But, in all actuality, Twitter can benefit small business owners in multiple ways.  Some of these include:

It is a quick and easy way to get the word out. Twitter speeds up the process of sharing information.  Gone are the days of having to draft an ad, get it listed, wait for the printer to print the ad, wait for the newspaper or magazine to be released and wait for sales.  Twitter allows you to put all that at your fingertips.  It is simply type out 140 characters and hit enter.  You can even put it on automate.

Reach the masses. With Twitter, networking just got easier.  You don’t have to wait for the monthly meeting, dress up and go shake hands you simple, chat, engage and get to know others via Twitter.  You can do it any day or any time of day.  It truly is networking at your fingertips.

Building Your Brand. By sending out daily tweets, you are giving your company a personality of its own and establishing that with all of the followers you come in contact with on Twitter.  It truly is a quick way to brand your company and get it recognized.

These are just a few of the benefits to using Twitter for your small business.  Need help with Twitter. Check out our services.

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This is the first in a series of posts on video marketing. In the every changing world of social media we are all attempting to put our best foot forward. Many times this can mean doing things that are “out of your comfort zone”. Many business owners are afraid to put themselves out there, especially on camera, but in a YouTube generation you must be willing to show your face on video and be “real” with your audience as it is a wonderful way to market your business. They get to see the “face” of the company and can almost instantly be likely to know you, like you and trust you.

If this wasn’t enough, there are other benefits as well:

1) The Like-ability factor. There’s just something about video that makes people resonate with you, connect with you and LIKE you. They get to see your facial expressions, connect with your voice, and hear your passion. Allow video to help your audience LIKE you.

2)  Super SEO. Google and other search engines love video and will help you quickly and easily be found on Google.  A simple search can help them locate your video quickly.

3)  Expert Status. A video can help you to be seen by others as an expert.  Videos are watched by thousands of people online weekly.  You want your face to be the one that they see when searching for the topic in your area of knowledge and expertise.

4)  Reuse your content. Say you’ve written an article or blog post recently.  Did you know you can flip on your camera, and record yourself audibly saying the same content and reuse your content.  There are people out there in your target market who prefer to watch you on video than read your article, you want to reach those people.

5) Go to the masses. Video is very popular it can help get you in front of the masses of people out there who are watching videos quickly and easily.  It is definitely worth your time to create videos and upload them to sites such as YouTube.

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