Sure, it may sounds strange, but like it or not we can learn something about social media from the Old Spice campaign.  What you may be wondering?  What he did right!

The Ole Spice man, American football legend Isaiah Mustafa, responded to the tweets about his campaign with You Tube videos.  This began a banter back and forth between Isaiah and his followers.  They were “engaging” in a conversation of sorts and he was making them feel involved.

I have always believed that social media is about relationships.  This campaign proves that people want to be listened to. . . Mustafa’s fans knew that he was “listening” because he was responding. They also connected with him on another level because he responded via video.  They connected with him in a way you can’t do in any other form of media.

So. . . learn from the Ole Spice man, engage your audience, listen to them and respond. . . even better through video.

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Using social networking is like putting an ad in the local paper, yet it is so much more than that.  Social networking literally broadcasts your message to the masses.  Not just local, if you have local followers but global if you have followers from other countries. 

Social networking unlike the local ad in the paper though has other benefits as well.  You can build relationships, start conversations and help to solve people’s problems.  You have a life link right to your potential client or customer and can receive instant feedback or instant information about what it is that they need or what problem that they are looking to solve so that you can as a result “solve it” or provide the answer to their need.

Since social networking is a two way street it can be much more fun and more effective even than putting an ad in the local paper.  You should definitely give it a try.  What social networking sites are you involved in currently?

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