Social Media Areas for Strategy
Filed Under social media
In our last post, “What’s Involved In A Social Media Strategy?” We covered why a social media strategy was important and the areas that a strategy could be developed for, in this post we’ll cover those areas specifically. They include: social bookmarking, blogging and commenting, social networking, forum participation, writing and submitting articles and developing your online reputation.
First, social bookmarking includes sites like Digg and Delicious. These sites allow you to create a profile and save or “bookmark” you favorite sites, blogs, articles all in one place, and you can share your bookmarks with others. This is a great way to share and learn from people who have common interests or are in the same field as you.
Blogging and commenting is another integral part of social media and should definitely be part of your social media strategy. Your blog is your hub for sharing information with your clients and your potential clients. It is the place where you can truly establish yourself as an expert in your chosen field. It is where people will come to know you, like you and trust you.
Then, you must also visit other people’s blogs and comment to initiate conversation, develop a relationship and interact with others.
Social networking is done in much the same way, but includes various conversations through social networking sites such as Ning sites, Facebook and LinkedIn. You must have a proper plan to tackle these or you can get bogged down and burnt out easy.
Forum participation, is almost one in the same, forums are a bit more “specific” to your niche or target area and are a place for you to share and talk about specific topics. These will help you to learn and grow. Many times these are mastermind groups that can help you tremendously.
Writing and submitting articles is a true “marketing” strategy for using social media. Creating and sharing content does several things including, spreading the word about your business, establishing your expert status and gaining you some “press” many times.
Finally, developing your online reputation, this is actually done by doing all of the above things. Being professional, establishing yourself well and allowing people to get to know, like and trust you is a strategy for success in this area.
Photo credit: SXC