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Just like exercise, business marketing is cumulative. Each effort, though small, builds on the ones before for a magnificent result. As you work to get yourself known in the Internet business world, it may be time to capitalize on the resources and knowledge of others in the form of business partnerships.
Going into business with others can be scary but it can also be quite profitable. Once you begin getting your name out there and building relationships with others, you’ll find people will start seeking you out for your information. Before long, you’ll have requests for any number of things beneficial to your website. Many won’t cost you a dime, but will still create exposure and advertising.
Two ways that you might find to do so are via guest blogging and joint venture giveaways. You can find bloggers who are in your niche and offer to guest blog for them. This gives you exposure and showcases your expertise.
You can guest blog for a day, a week or two, or even on a continual basis. Depending on the blog owner, you may get a byline where you can list your website link. If they allow links in your blog posts (where relevant), then use them to promote your websites, blogs, and products or services.
Guest blogging is a two-way street. You can ask others to guest blog for you too. They will, in turn, let their readership know where they were will be appearing and that means extra promotion for your website and blog too!
Partnering with others can also be a great idea. One of the ways you can do so is through joint venture giveaways. To become a contributor, you have to be invited to participate. With the giveaway event, you offer a free gift to members who sign up to come to the event. To receive your free gift, members have to visit your website and sign up to your list to gain access.
Not only are you getting your name out there with the members but also with the other contributors. One stipulation of your contributor status is to promote the event. Through the other contributors, you’re also getting some free promotion for your own website. Members who enjoy the information available at these giveaways will most likely share with those they know who would be interested as well.
Through these and similar events you open the door to relationship building again and again. Business associates may find that partnering with you again is advantageous to both them and you. As with any partnership, each half will bring strengths the other person may not possess. For instance, if you have a product, but lack the technical resources necessary to increase your marketing efforts for it, try partnering with someone who may not have a product but can handle the more technical aspects of the partnership.