Please Explain: Social Media vs. Social Media Marketing | Social Media Virtual Assistant - Be Social Worldwide

Please Explain: Social Media vs. Social Media Marketing

Filed Under social media

Many times I get the question, “What is the difference between social media and social media marketing?” When clients are just getting started in social media they might not understand the difference or even know that their is indeed a difference.question

Let me explain: Social media itself is the content itself, that is distributed in a way that allows you to not only talk to your potential clients and customers but also interact with them.

Social media marketing on the other hand is the act of using these social media tools, including Facebook, LinkedIN, Twitter and others in a very strategic way to promote yourself and your business. It is the strategy and actual events themselves that you use.


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  • Dawn Pigoni, IVAA Member