Filed Under Social Marketing
Pinterest has become a powerful social network that shows no signs of slowing down. Businesses that are utilizing Pinterest as a part of their social media strategy have seen a lot of benefits. The more your images are being liked, pinned and re-pinned, the more success you will see for your brand.
As with any social marketing strategy, it is important to find the right tools to help you measure and analyze your results on Pinterest. If you don’t have an arsenal of tools that will help you get the most out of your Pinterest marketing, then it’s time to start pulling some together.
Here are five of the best tools to use when you want to optimize your results with Pinterest.
If your boards aren’t being shared by other users on Pinterest, then you are just wasting your time. The Pinpuff tool helps you see how much influence and reach you have on the social network. You’ll also get a monetary value assigned to each user so that you can see approximately how valuable your boards could be.
It’s always a good idea to stay abreast of what’s currently trending on Pinterest. You can see how your own boards measure up against the most popular ones.
You can see what the hottest categories are and see what the most active pinners are pinning. Look at what gets the highest number of comments and likes so you can get a clearer view of what you might be overlooking on your own boards.
If you want to add a wider range of multimedia content to your pinboards, Pinstamatic is a good tool to have. You can add audio files, text, Twitter accounts and websites to your boards, helping to attract users for longer lengths of time.
You can get a “score” on your Pinterest boards to see how your boards compare to some of the other more popular ones on the site. Keeping track of the ups and downs of trends helps you get a better idea of your reach.
Sometimes, you see a website (or part of one) and think it would be great to add to one of your boards. Snapito makes it easy to get a snapshot of the site and post it to one of your Pinterest boards. It’s simple to use: just enter the web URL and click Snap! to create an image.
Pinterest has really grown in popularity since it initially launched in 2010. It has grown to over 11 million users in less than three years. That’s a phenomenal amount and your business can make the most of the opportunity that Pinterest has created for brands.
Have you used any of these Pinterest tools? What benefits has your business seen since you started using Pinterest?