Filed Under Social Marketing
Now that Google owns YouTube, it is important for any business to start creating video content and get it out on the web. The algorithm that Google’s search engine uses takes a lot of notice in websites that include video. Having videos on your site will up its quality and boost your page rank.
Social media makes video content even easier to share and “go viral.” You don’t want your business to be left behind, so make sure that you are including videos as a part of your marketing strategy.
YouTube is the leader in video sharing and it makes it so easy to embed your link on your website. This shortens the download time so that customers who visit your site can view your content faster.
To get the most out of YouTube and your video content, here are some tips you need to follow:
Keep the Camera Rolling
If you see an opportunity to create a new video, take it! Make a video tutorial. Spotlight each of your products or services in separate videos. Make a compilation of taped customer testimonials. Make announcements for upcoming events or new products. Make a video that gives a complete overview of your company and employees. Let customers see your goofy side with a behind-the-scenes glimpse of your operation.
Production Value Matters
How much you choose to spend on producing your videos depends on the level of quality you want. You don’t have to sink a lot of money into an extravagant video. The important thing is to get your message out there. The sound quality of your video is extremely important, so you will want to invest in a good microphone.
What You Say Matters
Just like the written content on your website, what you say in your videos is very important. You don’t just want viewers. You want to attract new customers. Include your keywords in your video description and tags. It is also a good idea to have a keyword in your title. These will make it easier for people to find your videos outside of your social media and website.
Be Involved in the YouTube Community
Find videos that relate to your business and leave comments. Include links to your own website in your comments. Share other people’s videos on your social networking sites. Set up your own YouTube channel. Whenever you make a new video, upload it onto your personal channel. When you have subscribers to your channel, you get to send out emails to them. Include the link to your website in your video description. Link your videos to your social networks too.
Incorporate Brand Recognition
Your business has its own tone of voice so make sure that is reflected in your videos. If your company is casual and fun, make sure your videos are too. Be sure to have your company logo displayed at the start or finish of your videos. Use your brand colors whenever you can. Give viewers a call to action at the end of your videos by inviting them to give you a call or visit your website. Building awareness and recognition of your brand is important in broadening your customer base.
YouTube has thousands of video uploads each day and even more daily viewers. Your business needs to utilize this platform to help further your marketing efforts.
Are you using YouTube as part of your social marketing plan? What types of videos could you be creating for your company? Share with us!