Filed Under social media
The Ole Spice man, American football legend Isaiah Mustafa, responded to the tweets about his campaign with You Tube videos. This began a banter back and forth between Isaiah and his followers. They were “engaging” in a conversation of sorts and he was making them feel involved.
I have always believed that social media is about relationships. This campaign proves that people want to be listened to. . . Mustafa’s fans knew that he was “listening” because he was responding. They also connected with him on another level because he responded via video. They connected with him in a way you can’t do in any other form of media.
So. . . learn from the Ole Spice man, engage your audience, listen to them and respond. . . even better through video.